This case presents financial ratios for eight pairs of unidentified companies and asks you to mate the description of the company with the financial profile derived from the ratios. The primary objective of this case is to introduce you to financial ratio analysis in particular, the range of ratios and the insights each one affords. This case builds upon knowledge you acquired previously in other business finance courses with respect to the definitions and usage of various financial ratios. The structured exploration of pairs of companies within an industry affords a number of important insights into strategy and financial performance. First, the economics of individual industries account for significant variations in financial ratios because of differences in technologies, product characteristics, or competitive structures. Second, financial performance results from managerial choices: within industries, the wide variation in financial ratios is often a result of the differences in corporate strategy in marketing, operations, and finance. You do not need to report on all 16 companies. Post your company pair selection. Do Company pair "O and P" is not available.

you need to analyze

Cash and short-term investments:

Net PP&E:

Long-term debt:

Long-term debt/shareholders equity:

R&D expense:

Net income:

Inventory turnover:

Receivables turnover:

-Dividend payout:

Exhibit 1 Exhibit 1