Question
This case study focuses on a major industry change , which required editor, Nick Gibbons, to alter his newspaper's vision , with appropriate strategic planning
This case study focuses on a major industry change, which required editor, Nick Gibbons, to alter his newspaper's vision, with appropriate strategic planning for the long-term. Gibbons was forced to deliver difficult news to his staff, however, his values remained in place, and he chose to retain as many of his staff as he could, as long as they were committed to the newspaper industry not remaining in the status quo.
Gibbons provided a clear map to his employees working with him on the digital changeover. He permitted them to experiment and make mistakes, as long as the overall company vision was addressed. Finally, he realized that the changeover would be a challenge, and it would take time in order to fully convert readers and advertisers to a new format and a new style of news content. He clearly articulated his expectations, and knew that planning for the long-term was a smarter strategic move than remaining stagnant in the industry.
How does Gibbons manage himself in dealing with change? How does he take advantage of opportunities in helping his employees?
please answer this case by answering the above questions
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