This case study is particularly valuable in testing Morris Massey's notion of Value Development ("What you are, is where you were, when"). Watch the module lectures on motivation and values and read/watch the assigned content, before watching the James Burke Case Study. The James Burke case is also a stellar example of Leadership during a crisis. His application of Emotional Intelligence, Active Listening, and strong communication are also worth noting.

I would like you to answer three key questions:

1. What motivates James Burke? (Apply one or more of the motivation theories we reviewed)
2. Who are the people that shaped Mr. Burke's values?
3. What experiences shaped his values?

Here's a very brief article with background about the Tylenol Crisis:

Please read: NY Times - Tylenol Crisis- James Burke

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