This case study relates to Beekeep Supplies, an Australian wholesale and retail supplier of Apiarists supplies. For this case study, assume you are BeeKeep Supplies new CIO (Chief Information Officer). From an IT point of view, you need to: 1. Decompose the following data re Beekeep Supplies into SWOT categories (as described in workshops) 2. Assign each item to a segment of Porters Value Chain Model 3. Assign each Weakness and Threat to a segment of Porters Competitive Forces Model 4. Assign each Strength or Opportunity to a segment of Ansoffs Matrix 5. Identify how each Weakness and Threat may be addressed by a Strength or Opportunity. Your resulting table (matrix) should look something like the example below. It may not all fit on one page (ok) and there may not be an entry in every cell of the matrix .

Example table layout:

Strengths	Value Chain Segment	Competitive Force	Ansoffs Matrix
.......	Inbound	Suppliers	New Product
......	Process	Substitute Products
Weaknesses
......	Marketing	Service		Addressed by Strength zzz
......	Operations	New Entrants		Addressed by Opportunity yyy
Opportunity
.........	......	......	New Market