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This Chapter discusses four pitfalls in the use of discounted cash flow techniques: The Enterprise Perspective vs. the Equity Perspective; Inflation; Real Options; and Excessive

This Chapter discusses four pitfalls in the use of discounted cash flow techniques: The Enterprise Perspective vs. the Equity Perspective; Inflation; Real Options; and Excessive Risk Adjustment. Describe which one you think has the greatest impact on an executive decision and why?

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