This competency will allow you to demonstrate your ability to evaluate the evolution of language within online and digital forums due to advances and changes in technology.

You have recently started working for a local department store in the Operations Department. You have always had a passion for communication and technology, and at your new store, you quickly realize that their methods of communication and their technological resources are outdated. You have worked in retail for many years and over time have realized that there are many gaps and differences in the way that people communicate and the forms of technology that they are comfortable with. This applies to both your customers and your colleagues.

Because you feel that this is an area of expertise for you, you approach your supervisor and begin a discussion about communication changes and gaps in communication in conjunction with the technological changes that have happened over the last several decades. You and your supervisor discuss the best ways for your store to understand various communication methods and the gaps that exist in communication among your consumers and colleagues.

You volunteer to put together a written summary of broad-spectrum changes in technology and the resulting changes in communication methods and gaps in communication. Your supervisor loves this idea. He does ask, however, that the information be presented in the form of a pamphlet or written statement that can be both presented to staff and handed out by Human Resources as a training tool for employee relations.

You are encouraged to provide as many examples as possible of changes to communication methods that you can come up with. Also consider many different gaps in communication such as generational differences, differences in socioeconomic status, the region the people live in, interest in technology, setting in which you are communicating (personal versus professional), etc. After considering these issues, your supervisor would like you to present some ideas as to how your store can bridge communication gaps between colleagues and with your customers.

For this written summary, you are to reflect upon and address the following information:

• Fully identify various methods of communication, types of technology that can assist in communication, and other factors involving technology that may impact or change communication.
• Thoroughly consider several factors that impact access to communication in society. Some possible are socioeconomic status, access to technological resources, generational differences, differences in intellect, etc.
• Thoroughly address how online environments and technological growth have impacted how society communicates on both personal and professional levels. Be sure to provide fully supported specific examples of both.
• Fully address how changes in methods of communication create communication gaps in our society with fully support examples.
• Offer strong suggestions of what are some ways that society can bridge communication gaps that happen as a result of technological growth with fully supported examples.