this course is relating to Marketing using Social Media/New Media: YOUTUBE

you might want to download this textbook

Barker, Barker, Bormann, Roberts and Zahay.. (2017).Social Media Marketing, A Strategic Approach.ISBN:978-1305502758.

One of the most consumed content in social media platforms is video. YouTube is the largest video platform with over 1 billion users worldwide, make it a perfect platform for engaging consumers to drive word-of-moui recommendations. The followings are some of YouTube tactical actions taken by rms: ' Start a video channel and post regularly ' Authentic video shouldhe 2 minute or less in length, with real people and real location. ' Tag videos with relevant keywords ' Embed company logo:I image in all videos ' Crossmarketing by using Facebook and lnstagram to promote video QUESTION: In your opinion, what is the rationale behind these tactics? Discuss every initiatives and relate it with any marketing concepts that you know