This discussion board is based on the following scenario: You represent a peanut-free chocolate bar brand that is popular among parents and children with peanut allergies. The brand runs a peanut-free facility. It has built its reputation on being safe to eat by and around those with peanut allergies. While reactions to peanuts among those with peanut allergies range, the most severe reaction is anaphylaxis - a whole-body, life-threatening response that may include difficulty breathing, throat swelling, dizziness or fainting, and a sudden drop in blood pressure. Recently, a video surfaced on TikTok of a contractor that your brand hires whose job it is to clean the facility at night stating that he often eats trail mix, with peanuts, during his break while cleaning at your facility. The video shows the contractor eating trail mix while sitting on a milk crate near the chocolate bar packaging machine. The contractor can be seen laughing after stating that peanut allergies are "a fake allergy made up by overprotective parents." As a result, many parents have expressed outrage, stating that they are concerned about possible peanut contamination in the chocolate bars. The rumor is that a boycott of your brand's chocolate bars is