This Economics Report (ER) shall be 1,000 words. Title Page, Footnotes, References, Charts, Graphs, Formulae, Calculations, Tables, Appendices DO NOT count towards the word count. A deviation of 5% in word count on either side is acceptable. 6) Kindly submit the coursework in computerized A4 size pages electronic file in a Microsoft Word document. You MUST keep the file name as M00693001. Under no circumstances will any form of plagiarism be tolerated. Any books, journals, newspapers, websites, etc. referred for the Coursework must be mentioned as a part of footnotes and references as per the standard way. 13) The students are strongly encouraged and advised to refer research papers, journal articles, newspapers, websites, etc. However, copying from these sources para to para is strictly prohibited. Students are strongly recommended to use the ideas explained in "Guide to paraphrasing". Ensure that proper accurate references are cited as per the guidelines given in "References and Citation Style" - Harvard University Style. Under no circumstances will any form of plagiarism be tolerated. Any books, journals, newspapers, websites, etc. referred for the Coursework must be mentioned as a part of footnotes and references as per the standard way.

The following shall be the criteria for marking the coursework:

Title page 1%

Outline 1%

Introduction 3%

Thesis Statement 1%

Analysis 16%

Conclusion 5%

Bibliography / References 1%

Length requirements 1%

Organizing paper 1%

Total marks 30%

Contents & Structure of the Economics Individual Report: Title: "Managing during recession" The content of this assignment should cover the following aspects in total 1,000 words:

Imagine that you are part of the marketing team of the product X at company ABC, which aims at selling this product in the domestic as well as global markets. You are preparing a marketing strategy for this product in the second half of the year 2021. Define the properties of your product and the target markets by using the micro and macroeconomic concepts, which will be used as an input for your marketing strategy. In particular, address the following issues:

(a). What are the alternative scenarios with regards to the costs of production (marginal costs like labour costs, raw materials, energy)?

Consider the macroeconomic expectations for the second half of the year 2021 and different scenarios about the macroeconomic developments and the course of the recession.

(b). What type of a good or service is X? What is the price and income elasticity of your product? What is the cross price elasticity with respect to complementary and substitute products?

(c) What is the market structure? What are the possible strategies of your competitors? What will be your strategy with respect to your competitors?

(d) Which market segments and different pricing strategies can you imagine?

(e) Think of the developments in demand in different markets domestically and globally. How will demand develop in these markets? What is the effect of the recession on the demand for your product? How could government policies in different markets affect the demand for your product? (f) Prepare different scenarios about the developments in the currency markets and their effect on the price competitiveness of your company.