This FAQ explores some marketing implications of the concept of price elasticity of demand". Consider the 2 following income statements (limited in detail) of 2 different brands (DEF, XYZ) of the Furton Corporation: Brand "DEF" Brand "XYZ" FY2018 Income Statement FY2018 Income Statement Revenue: $1,250,000.00 $1,000,000.00 No. of units sold/yr.: 2,500 4,000 Variable costs: $850,000.00 $350,000.00 Contribution: $400,000.00 (32%) $650,000.00 (65%) Fixed Costs/yr.: $175,000.00 $450,000.00 Brand Profit*: $225,000.00 (20%) $200,000.00 a) Management has suggested a 15% price cut for both brands DEF & XYC. For each calculation below briefly explain the necessary assumption(s). i) ii) Calculate the breakeven total number of units for each brand; (8 points) Calculate the breakeven price elasticity of demand for each brand. (8 points)