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This field study is designed to have you apply the retailing concepts in the textbook to an actual retail business . Your task is to
This field study is designed to have you apply the retailing concepts in the textbook to an actual retail business Your task is to choose a specific store Then answer all of the questions below for that store It is essential that you answer all of the questions using terminology from the textbook Chosen Store : WALMART What utlilties are strong at this retail store What is the form of ownership the depth of their main product line high or low? Explain your answer the breadth of their main product line high or low? Explain your answer State where this store is located eg In a mall Downtown Strip mall etc. See location options listed in textbook Do you think this is an ideal location for this store Explain your answer What type of image do you think this store is going after ie Positioning When customers think of this store what are they supposed to think Think about how a planogram of the retail store would look Do you think the layout is effective Explain.
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