This goes within the article called: Case:Delta Air Lines (from the case book)

The following are the required topics for the text portion of the report:

Introduction (1 point).Introduce the case in one or two paragraphs describing the market(s) the firm competes in, a summary of the key attributes of their products, and a general description of how well they are performing. State the central question or issue presented in the case. Keep this brief, since your audience knows the details.

External Analysis (2 point). Describe the key external opportunities and threats from the point of view of a PESTEL analysis.Also, what forces seem to have the greatest effect on industry attractiveness based on the five forces analysis?

Internal Analysis (1 point). What are the firm's core competencies?Do any of them lead to a sustainable competitive advantage?Use the VRIO framework to justify your claims.

Business Level Strategy (2 points).State and justify which generic business level strategy dominates the firm.Use the capabilities and activities in the value chain as evidence for your conclusion by describing how those capabilities and activities increase value (in the eyes of the customer) or how they help reduce costs. Describe the level of consistency throughout the firm regarding the business level strategy - do the activities support the business level strategy? Or do they seem to contradict each other?

Corporate Strategy (1 points).Where in the industry value chain does the firm compete, and in which product markets?Discuss their current level of vertical integration, horizontal integration and diversification. Discuss the organizational forms they have used to pursue corporate strategy - mergers and/or acquisitions, strategic alliances, etc. Why do you think they have chosen those methods?

Global Strategy (1 point). Describe the current global strategy and provide evidence about how the firm's resources and competencies support the pressures regarding costs and local responsiveness.Describe entry modes they have usually used, and whether the modes are appropriate for the given strategy.

Proposed Alternatives (2 point).Based on the issue identified in the opening paragraph, choose 2 alternatives that might be pursued by the firm. One of the proposed alternatives should be relatively short term and would not cost much, and the other should be relatively long term and would require significant investment.For each of the proposed alternatives, describe risks and/or benefits to two internal stakeholders and two external stakeholders.

Recommendation and Implementation (2 points) Select and justify, based on urgency and importance, one of the 2 alternatives mentioned above and describe an action plan to accomplish the recommendation:State a measurable goal - what results would need to be reviewed to determine if additional changes were needed?List at least one input control and one output control that would support this implementation and include at least 5 action steps to take to accomplish the recommendation.