Question
This is a case study regarding Hosted SP: Outsourced Sharepoint 1. Analyze the profitability of Hosted SPs eight key customers (see case Exhibit 4) using
This is a case study regarding Hosted SP: Outsourced Sharepoint
1. Analyze the profitability of Hosted SPs eight key customers (see case Exhibit 4) using the activity-based costing method.
Table 1 in excel should clearly identify the different activities, their related monthly expenses, the cost driver for each activity, the number of drivers, and the cost per driver (i.e., rate).
Table 2 in excel should provide the profitability of each customer. List each activity and the drivers that were used to allocate cost. The following profitability measures should be included: total profits and profit margin (%).
Exhibit 4:
Clients | Cloud | Monthly Recurring Revenue | Initial Hardware Costs | Seats | Tickets |
Boo.com | Private Cloud | $ 55,232.00 | $ 458,425.60 | 13020 | 106 |
GovWorks | Private Cloud | $ 54,018.45 | $ 637,417.71 | 12963 | 104 |
InfoSpace | Private Cloud | $ 48,863.40 | $ 547,270.08 | 12036 | 94 |
Webvan | Private Cloud | $ 53,407.35 | $ 582,140.12 | 13689 | 101 |
Inktomi | Multi-Tenant | $ 13,408.80 | $ 56,316.96 | 8036 | 75 |
MicroStrategy | Multi-Tenant | $ 13,231.65 | $ 78,066.94 | 8603 | 76 |
Pets.com | Multi-Tenant | $ 10,500.65 | $ 48,302.99 | 8123 | 69 |
Think Tools | Multi-Tenant | $ 11,827.50 | $ 43,761.75 | 8210 | 80 |
Hosted Monthy Expenses | |
Microsoft Licensing Fees | $ 447,363.80 |
Data Center Costs | $ 82,900.00 |
Sales and Marketing | $ 79,659.00 |
Software Development | $ 57,632.00 |
IT Delivery | $ 36,937.00 |
Technical Support Services | $ 35,467.00 |
Management | $ 34,885.00 |
IT Operations | $ 16,987.00 |
Data Center Costs | $ 82,900.00 |
Client | IT Delivery Hours | Escalated minutes |
Boo.com | 10 | 61 |
GovWorks | 8 | 67 |
InfoSpace | 9 | 60 |
Webvan | 8 | 50 |
Inktomi | 5 | 43 |
MicroStrategy | 5 | 38 |
Pets.com | 7 | 42 |
Think Tools | 6 | 40 |
All other Multi-Tenant | 365 | 521 |
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