This is a case study report for Universal Studio Singapore

Structure for the Individual Case Report Executive summary (2 hundred words) Table of contents Introduction and background of the firm (2 hundred words) Body 1. Strategic analysis (7 hundred words) - Key points of the external environment analysis and internal environment analysis (SWOT) 2. Strategic directions and strategic objectives (5 hundred words) - Analysis of the vision, mission, strategic objectives, and key stakeholders 3. Strategic formulation: Key broad business-level, corporate-level and international strategies (9 hundred words) - identify the types of strategy and how to implement these strategies. 4. Key strategic implementation issues (5 hundred words) - analyse and discuss few implementation issues using the McKinsey 7S model. 5. Strategic evaluation (3 hundred words) - evaluate the success of strategy using appropriate model. 6. Recommendations to address the key implementation issues (5 hundred words) Conclusion: Current and future prospects (2 hundred words) References Appendices: brief description of organisation (optional); SWOT table, other tables and analyses (if any).