Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

this is a case study. You need to access the HISENSE - HITACHI JOINT VENTURE: EXPANDING IN SOUTHEAST ASIA. Read and answer case study. Question

this is a case study. You need to access the "HISENSE-HITACHI JOINT VENTURE: EXPANDING IN SOUTHEAST ASIA". Read and answer case study.
Question1, Why did the Hisense-Hitachi High-Tech JV choose Malaysia, Indonesia and Thailand as its target markets? Was the general environment for the commercial central air conditioning industry the same in these neighbouring countries? Critically discuss.
Question2, Briefly discuss the concepts studied in International Strategic Management and International Marketing. What are the differences between theory and the actual business environment?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Fundamentals of Management

Authors: Robbins, DeCenzo, Coulter

7th Edition

132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822

More Books

Students also viewed these General Management questions