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This is a group assignment. Choose your preferred national, regional and local news media in each of thegroup.Identifythenumberofarticlesthatcriticizebusinessoranemployer-relateddecision.Identifythenumber of articles that paint business in a
This is a group assignment. Choose your preferred national, regional and local news media in each of thegroup.Identifythenumberofarticlesthatcriticizebusinessoranemployer-relateddecision.Identifythenumber of articles that paint business in a favorable light. Pick a negative article and a positive article foramoreindepthanalysis.Exploretherangeofcorporateresponsesto negativeandpositivemedia.
Considerthefollowingquestionsforeacharticle:
- Isthebusinesspracticeordecisionaccuratelyportrayed?
- Whatistheintendedaudienceofthemedia?Doyouthinktheaffluence,education,expectations,and mentality of the intended audience impacts the media's portrayal of the business decision?If so,how?
- How shouldthebusinessinquestionrespondtothis situation?
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