This is a marketing question

Crest decided to partner with Scope because they discovered that many of their users want to have fresh breath after brushing their teeth. This is an example of which segmentation strategy? Strengthens Enamel WHITENING Crest PLUS SCOPE FLUORIDE ANTICAVITY TOOTHPASTE NET WT 20%(1750) Miry Fresh Swed user status sonntation benet segmentation demographic segmentation Usage rate segmentation