This is a negotiation class and looking to understand how to unravel this question please.

Eli Hasan had always wanted to be an inventor. In high school, he was a runner-up in the Intel Science Talent Search. He went on to study chemistry at MIT, before earning an MD from Tufts. Dr. Hasan's day job is radiation oncology in private practice, but weekends are a chance to experiment. His latest experiment was highly personal. Hasan's father was suffering from acid reflux, a condition that is both extremely unpleasant and dangerous, as it can lead to esophageal cancer. Hasan experimented with traditional medicines along with minerals, and settled on a compound made up of turmeric, barley grass, and zinc salts. This compound was added to calcium carbonate, the main ingredient in Tums, and compressed into a tablet.

After seeing dramatic benefits for his father, Dr. Hasan did a pilot study and used the data to obtain a patent on the use of zinc salts for acid reflux. The results were published in theAmerican Journal of Gastroenterology.After the article came out, Hasan started receiving inquiries from companies looking to obtain an exclusive license to the patent. One company wants to use the tablet as a competitor to Tums. The "Zums" team is not going to apply for FDA approval; they plan to sell Hasan's invention as a dietary supplement. Dr. Hasan hired lawyer Sam Massey to help negotiate the deal. Hasan was more than a bit surprised (and pleased) when Massey came back with a $20 million all-cash offer.

While this is a great option, as a physician and scientist Hasan wants the invention to have the credibility of a medicine, not a dietary supplement. That is not an option with Zums, who has no experience or interest in seeking FDA approval. However, Massey has been talking with a second potential buyer of the license. The "Zincit" (pronounced Zinc-It) team has experience with the FDA approval process. The process would likely cost $10 million, but since getting FDA approval would be a huge boost to sales, Zincit is willing to commit to the expense. After lots of back and forth with Zincit, the following five packages are options under mutual consideration:

Package Upfront Bonus If FDA Approval

A $25m $0

B $20m $15m

C $20m $10m

D $17m $15m

E $12m $20m

With FDA approval, the company expects to earn $120 million in profits over the life of the drug (all numbers in present discounted value). If the FDA does not grant approval, Zincit would settle for the dietary supplement route, where its estimated profits would be $20 million. Note: $120 million and $20 million are the profits after taking into account the $10 million FDA submission cost.

The Zincit team has concluded Hasan's compound only has a 1 in 10 chance of winning approval. Even after hearing Zincit's estimates, Hasan still believes the efficacy of the drug is so great there is a 60% chance it would be approved.

Given the Zums offer, Zincit knows it can't buy the license for less than $20 million. At the other extreme, Zincit can't afford to pay more than its expected profit of $30 million (a 90% chance of $20 million plus a 10% chance of $120 million). Although risk might be a legitimate concern, all contracts should be evaluated by their expected cost.

As Hasan's lawyer, Massey receives a fee of 5% of Hasan's upfront payment. His contract doesn't provide for any share of a bonus in the event of FDA approval. There is no potential to go back and renegotiate Zums' $20 million offer. And there are no other potential bidders.