This is an individual assignment. It takes the form of a report. The work must be submitted in Microsoft Word. It requires that you select a firm from anywhere in the world and analyse the internal and external influence of COVID-19 on the strategic position of that firm. You will then need to summarise these factors and propose the 1 most challenging factor that could affect the firm's strategy. The proposed headings and word count per heading are shown below: Executive summary Background to the firm Impact of COVID-19 on the internal and external factors affecting the firm Proposed approach to tackling the challenge The work will require that you use a minimum of 10 references of which 5 at a minimum of need to be academic, and 5 can be from the firm's web site, business news and other credible sources of information. The language used in the assessment needs to be academic and must draw on the terms learned in the unit. The expression of an opinion in the first person ("I") is not allowed. The similarity must be 15% or less. Please make sure nothing is copied and the entire work is yours. Remember that there are no drafts, so whatever you submit needs to be your final piece of work. Assessments cannot be emailed and must be submitted to the correct link on Turnitin to be graded. The firm can be any company of any size from anywhere in the world as long as it can be found online.

Write 1200 words.