this is for MAR 4233. PLEASE INCLUDE EVERYTHING ASKED FOR!! This is all for one assignment!! will THUMBS UP!

You will prepare a social media marketing plan for an AAC Company that is working on introducing a healthy drink called Blendo to college students. The company is looking for a marketing plan that can be implemented in social media.

AAC Company is a fictional company. You can use your creativity for this project to make it unique.

The purpose of this project is to demonstrate the depth of your understanding of this course.

Please use the following outline:

Please review the materials posted in the Marketing Plan Module.

The Marketing Plan should be based on the following structure:

1. Executive Summary:

   This section introduces and highlights the overall plan. Its designed to provide an abstract style view or a quick read for the decision-maker. In the Executive Summary, you need to address these areas:

1. Product introduction (Blendo healthy drink)
2. Vision statement
3. Value proposition
4. Positioning statement

2. Marketing Situation:

The background information you gathered to prepare your marketing plan. In this section, it is essential to gather the right details for a successful plan or campaign. The following areas need to be covered:

1. Industry analysis (description of the industry - healthy beverages )
2. Identify your customers - ideal clients.

• What is their demographic profile?
• What are their values, interest, choices?
• How do they like to do business (online, face to face, etc.)?
• Where are they located?
• Why would this person buy your product or service?

C. Competitive analysis (your competition):

• Where are they located?
• How long have they been in business?
• What are their target markets?
• What are the unique selling points?
• What are the strengths and weaknesses?

3. Analyze your business:

1. SWOT analysis
2. Define your difference: USP what is your unique selling point?
3. What is your elevator pitch?
4. What is your customer journey? (AIDA analysis)
5. Buyer Persona (who should be targeted in your plan

4. Social Media Strategy:

In this section, you need to outline your action plan. This is your strategic vision.

1. Marketing budget
2. Marketing team
3. Pricing strategy
4. Public Relations strategy
5. Social media strategy

• Advertising strategy
• Content Strategy Creation

1. After-sale strategy
2. Monitoring and measuring strategy

5. Conclusion:

What would a successful campaign look like for your product?

You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media. You can use your creativity for this project to make it unique. Use the following outline for your assignment: 1. Executive Summary 2. Situational Analysis SWOT Target market Pertinent environmental factors/forces/trends Past performance, trends, projections Current strategies 3. Marketing objectives 4. Marketing strategies 5. Marketing tactics (how to implement strategies) 6. Control/Evaluation/Budget 7. Summary You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media. You can use your creativity for this project to make it unique. Use the following outline for your assignment: 1. Executive Summary 2. Situational Analysis SWOT Target market Pertinent environmental factors/forces/trends Past performance, trends, projections Current strategies 3. Marketing objectives 4. Marketing strategies 5. Marketing tactics (how to implement strategies) 6. Control/Evaluation/Budget 7. Summary