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Economy Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 25 % 32 to 35 mpg 90 to 160 hp Engine Power: u Safety Features: 60 to 70 types 15 % Luxury Features: 30 to 40 types 5 % Reliability: 40 to 50 months 10% Labor Cost: 4,200 Material Cost: 9,625 1500 2100 Operational Cost Reduction: Total Direct Costs: 12,325 Sales Price: 22,000 $19,500 to $23,500 25 % Gross Profit %: 43.98% Sales Forecast: 2,100 Last Year's Sales: 2,100 Sedan Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 23 22 to 33 mpg 15 % Engine Power: 140 to 190 hp 10 % Safety Features: 75 to 95 types 25 % Luxury Features: 80 to 100 types 5% Reliability: 40 55 to 65 months 10 % Labor Cost: 6,315 11,695 Material Cost: 1500 2400 Operational Cost Reduction: Total Direct Costs: 16,510 31,000 $27,000 to $34,000 15 % Sales Price: Gross Profit %: 46.74% Sales Forecast: 2,500 Last Year's Sales: 2,500 Truck Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 13 18 to 23 mpg 10% Engine Power: 25 % 260 to 300 hp 50 to 60 types Safety Features: 10% Luxury Features: 50 to 60 types 5% Reliability: 40 to 60 months 15 % 6,315 Labor Cost: Material Cost: 11,695 1800 2700 Operational Cost Reduction: Total Direct Costs: 21,015 Sales Price: 42,499 $31,750 to $43,750 10 % Gross Profit %: 50.55% Sales Forecast: 2,200 Last Year's Sales: 1,981 Luxury Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 20 22 to 30 mpg 10 % 175 195 to 235 hp Engine Power: Safety Features: 15 % 10 % 80 to 100 types Luxury Features: 125 140 to 160 types 25 % 15 % Reliability: 65 80 to 100 months Labor Cost: 6,315 Material Cost: 11,695 1800 3300 Operational Cost Reduction: Total Direct Costs: 23,325 Sales Price: 46,000 $38,000 to $52,000 5 % Gross Profit % 49.29% Sales Forecast: 2,000 Last Year's Sales: 2,000 Economy Class Auto Y-4 Age Target: Income Target: 18-24 20,000 - 35,000 Advertising Investments The advertising industry report for the economy class this year indicates a customer expectation range of $6,000,000 to $8,500,000 with an importance factor of 15 %. Y-3 Investments Y-4 Investments Newspapers: 500,000 Newspapers: Internet: 500,000 Internet: Direct Mail: 200,000 Direct Mail: Television: 300,000 Television: Radio: 300,000 Radio: Total: 1,800,000 Total: Sedan Class Auto Y-4 Age Target: Income Target: 18-24 20,000 - 35,000 Advertising Investments The advertising industry report for the sedan class this year indicates a customer expectation range of $6,500,000 to $10,000,000 with an importance factor of 20 %. Y-3 Investments Y-4 Investments Newspapers: 500,000 Newspapers: Internet: 500,000 Internet: Direct Mail: 300,000 Direct Mail: Television: Television: Radio: 500,000 300,000 2,100,000 Radio: Total: Total: Truck Class Auto Y-4 Age Target: Income Target: 18-24 : 20,000 - 35,000 4 Advertising Investments The advertising industry report for the truck class this year indicates a customer expectation range of $8,100,000 to $10,500,000 with an importance factor of 25 %. Y-3 Investments Y-4 Investments Newspapers: Newspapers: Internet: Internet: Direct Mail: Direct Mail: Television: Television: Radio: Radio: Total: Total: Luxury Class Auto Y-4 Age Target: Income Target: 18-24 20,000 - 35,000 4 Advertising Investments The advertising industry report for the luxury class this year indicates a customer expectation range of $ 10,500,000 to $15,500,000 with an importance factor of 20 %. Y-3 Investments Y-4 Investments Newspapers: 500,000 Newspapers: Internet: 500,000 Internet: Direct Mail: 500,000 Direct Mail: Television: 500,000 Television: Radio: 400,000 Radio: Total: 2,400,000 Total: Economy Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 25 % 32 to 35 mpg 90 to 160 hp Engine Power: u Safety Features: 60 to 70 types 15 % Luxury Features: 30 to 40 types 5 % Reliability: 40 to 50 months 10% Labor Cost: 4,200 Material Cost: 9,625 1500 2100 Operational Cost Reduction: Total Direct Costs: 12,325 Sales Price: 22,000 $19,500 to $23,500 25 % Gross Profit %: 43.98% Sales Forecast: 2,100 Last Year's Sales: 2,100 Sedan Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 23 22 to 33 mpg 15 % Engine Power: 140 to 190 hp 10 % Safety Features: 75 to 95 types 25 % Luxury Features: 80 to 100 types 5% Reliability: 40 55 to 65 months 10 % Labor Cost: 6,315 11,695 Material Cost: 1500 2400 Operational Cost Reduction: Total Direct Costs: 16,510 31,000 $27,000 to $34,000 15 % Sales Price: Gross Profit %: 46.74% Sales Forecast: 2,500 Last Year's Sales: 2,500 Truck Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 13 18 to 23 mpg 10% Engine Power: 25 % 260 to 300 hp 50 to 60 types Safety Features: 10% Luxury Features: 50 to 60 types 5% Reliability: 40 to 60 months 15 % 6,315 Labor Cost: Material Cost: 11,695 1800 2700 Operational Cost Reduction: Total Direct Costs: 21,015 Sales Price: 42,499 $31,750 to $43,750 10 % Gross Profit %: 50.55% Sales Forecast: 2,200 Last Year's Sales: 1,981 Luxury Class Auto Y-4 Development Decisions Customer Expectation Range Importance Factor Y-3 Decisions Y-4 Decisions Fuel Economy: 20 22 to 30 mpg 10 % 175 195 to 235 hp Engine Power: Safety Features: 15 % 10 % 80 to 100 types Luxury Features: 125 140 to 160 types 25 % 15 % Reliability: 65 80 to 100 months Labor Cost: 6,315 Material Cost: 11,695 1800 3300 Operational Cost Reduction: Total Direct Costs: 23,325 Sales Price: 46,000 $38,000 to $52,000 5 % Gross Profit % 49.29% Sales Forecast: 2,000 Last Year's Sales: 2,000 Economy Class Auto Y-4 Age Target: Income Target: 18-24 20,000 - 35,000 Advertising Investments The advertising industry report for the economy class this year indicates a customer expectation range of $6,000,000 to $8,500,000 with an importance factor of 15 %. Y-3 Investments Y-4 Investments Newspapers: 500,000 Newspapers: Internet: 500,000 Internet: Direct Mail: 200,000 Direct Mail: Television: 300,000 Television: Radio: 300,000 Radio: Total: 1,800,000 Total: Sedan Class Auto Y-4 Age Target: Income Target: 18-24 20,000 - 35,000 Advertising Investments The advertising industry report for the sedan class this year indicates a customer expectation range of $6,500,000 to $10,000,000 with an importance factor of 20 %. Y-3 Investments Y-4 Investments Newspapers: 500,000 Newspapers: Internet: 500,000 Internet: Direct Mail: 300,000 Direct Mail: Television: Television: Radio: 500,000 300,000 2,100,000 Radio: Total: Total: Truck Class Auto Y-4 Age Target: Income Target: 18-24 : 20,000 - 35,000 4 Advertising Investments The advertising industry report for the truck class this year indicates a customer expectation range of $8,100,000 to $10,500,000 with an importance factor of 25 %. Y-3 Investments Y-4 Investments Newspapers: Newspapers: Internet: Internet: Direct Mail: Direct Mail: Television: Television: Radio: Radio: Total: Total: Luxury Class Auto Y-4 Age Target: Income Target: 18-24 20,000 - 35,000 4 Advertising Investments The advertising industry report for the luxury class this year indicates a customer expectation range of $ 10,500,000 to $15,500,000 with an importance factor of 20 %. Y-3 Investments Y-4 Investments Newspapers: 500,000 Newspapers: Internet: 500,000 Internet: Direct Mail: 500,000 Direct Mail: Television: 500,000 Television: Radio: 400,000 Radio: Total: 2,400,000 Total
