This is from Western Governors University - D077 Concepts in Marketing, Sales & Customer Contact.

This is from a specialized set of questions the instructors put together. It is not directly out of the book, chapter.

I have been searching for the answer to this question & can not find it. I believe it is either a or d.

a) primary data (or)

d) integrative data

Data collection will be oriented to a specific demographic and geographic location relevant to you. The information you collect will be recent. These are advantages associated with ----

a. primary data

b. secondary data

c. distributive data

d. integrative data