This is going to be a challenging season for retailers due to the uncertainty regarding school openings. Many companies/retailers have their highest revenues during this season but, this year, will be unique and possibly cause even more to enter bankruptcy (think H&M, J.C. Penney, Lord & Taylor, Neiman Marcus etc.)

Think about your plans for this fall - will you need clothing, technology, supplies? What ads have reached you that make you consider spending money during this uncertain time? Will you upgrade your technology if you are entirely on-line this fall? Improve your WIFI service?

Are you receiving pop-up ads related to your previous on-line searches?If so, please explain the correlation and surmise how you have been targeted for specific ads.Be very specific as to what ads, what searches, why you. The intention is for the student to learn how to "read" advertisements so for this advertising class, you should consider the elements within the ad, such as the talent, location, copy/dialogue, sound track etc. -"deconstruct" the ads that you responded to - that is, look at what has been combined/produced to make the ad and try to analyze why you might respond to them.