this is kimon and he designed a new range of sneakers that are made from recyclable materials such as plastic and rubber. he also made sure that the sole is as comfortable as possible and that these shoes are made to last. kimon needs someone to help him and would like you to join the business as a business partner who can share your knowledge and creativity. kimon is from a small town in the northern cape. he has a b.a. degree in fashion and footwear from dmu in the uk. he grew up working in the family business, cash and carry store, that sold and distributed goods to smaller shops in the area. he loves south africa and hopes that the brand the two of you cre-ate will make people proud to wear a shoe made by great engineering to be of high quality while protecting the environment. those who wear the shoes should be ready to enjoy many adventures in them. he also believes that every teenager should have a good pair of sneakers that will protect their feet and make them proud wearing them. he knows that not everyone can afford a pair of good sneakers and therefore he would like to sponsor great-looking sneakers that will last, to those who can't afford them. he thought that every pair sold can contribute to a pair that will be sponsored. kimon is not the first to cre-ate a sneaker in south africa and has been inspired by a few other south african sneaker brands such as bathu dripand vosk you are welcome to click on the links and view their websites. for now, the business will only have a website where customers can purchase the shoes. this will allow the business to grow and people from all over the world will be able to order sneakers and have them delivered. manufacturing of the sneakers will also be outsourced to a factory that can make the sneakers with the recycled materials. kimon has already gathered some information for the business but he needs your help with a few things. explain what the product and service is that the business offers and why there's a demand for it explain the business concept set one smart goal for the business describe who the target market is explain who the competitors are and explain the competitive advantage that your business will have