This is on the brand H&M:

Price: 1) Your analysis about price strategies, such as brand price zones (e.g., luxury, bridge, better, budget or less), any price adjustment strategies (e.g., discounts, sales promotion). Any diffusion lines? Whether or not price is a competitive advantage? AND 2) Your suggestions on its pricing strategies

Promotion: 1) Your analysis about promotion strategies. Where does the brand advertise? What promotion channels (TV commercial, online advertising, social media, use of influencers or bloggers?) does it use? Social media presence and engagement. AND 2) Your suggestions on what can be done additionally/differently.

Place: 1) Your analysis about distribution strategies. Distribution channels (e.g., do the distribution channels fit the type of brand image and price?). Single channel or omni- channels? To what extent does the brand company provide a synchronized shopping experience (see chapter 2)? Selling on social media platforms? Any other unique distribution channels (e.g., trunk shows) AND 2) Your suggestions