This is similar to what would be given to a marketer in an exporting firm. The objective is to plan for the exporting of a local firm's product to an emerging country.

For this, choose any business-to-consumer product marketed by a local or regional company to export into an emerging country to which it does not currently export.

1. Situation Analysis: The focus of this section is to provide a situation analysis to help the reader understand the company's market objectives and choice of country. This is the research portion, so documentation of research results and citation of sources are critical. This part will include: company selection (including description, mission/objectives, and global marketing strategies) andcountry selection, including attractiveness compared to alternative countries (use two or three other countries); evaluation, including demographic and cultural description; and economic analysis (balance of payments, trade analyses, regulations, etc.).
2. Executive Briefing: Explain how to enter the market and what the company will do when it arrives.