This is the explanation and then the questions are part 1 and part 2! Thank you!
Section III Case Analysis (9 points) Cory Rogers of CMG Research was working with Jeff Dean, who believed that there was an opportunity to build an upscale restaurant, possibly to be called L'Experience. Elicit (for "Delightful Experience") somewhere in the metropolitan area. Cory's team had designed an online questionnaire and gathered a representative sample of 400 potential customers. The code book for the dataset is shown as follows. Question Codes Labels Do you eat at an upscale restaurant at least once every two weeks? 12 Yes, No (If No, terminate the survey) No labels How many total dollars do you spend per month in restaurants (for your meals only) Actual dollars How likely would it be for you to patronize this proposed new upscale restaurant? 1.2.3.4.5 Very unlikely. Very likely No labels What would you expect an average evening meal entre item alone to be priced in the proposed new restaurant? (If not "very unlikely" in previous question) Actual dollars 1,2 Yes. No Would you describe yourself as one who listens to the radio? (If yes) To which type of radio programming do you most often listen? 1.2.3.4.5 Country, Easy listening, Rock, Talk/ news, No preference 1.2 Yes. No Would you describe yourself as a viewer of TV local news? (If yes) Which newscast do you watch most frequently? Do you read the newspaper? 1,2,3,4 7:00 am, Noon 6:00 pm, 10:00 p 1,2 Yes, No 1.2.3.4.5 (If yes) Which section of the local newspaper would you say you read most frequently! Editorial, Business, Local, Classifieds, Life-Health-Entertainment Do you subscribe to City Magazine? 1.2 Yes, No 0.1.2.3.4 How often have you used online reviews to choose products and services? Never. 1-2 times, 3-4 times, 5-7 times, more than 7 times per month In this proposed new restaurant how much would you prefer... 1,2,3,4,5 Waterfront view Very strongly not prefer, Somewhat not prefer, Neither prefer nor not prefer, Somewhat prefer, Very strongly prefer Drive less than 30 minutes *Formal waitstaff wearing tuxedos .Unasual desserts *Large variety of entres Unusual entres Simple decor Elegant decor String quartet Jazz combo Year you were born Actual year No labels. What is your highest level of education? 1,2,3,4,5,6,7,8 Less than high school, Some high school, High school graduate, Some college. Associate degree, Bachelor's degree. Master's degree, Doctorate degree Single, Married, Other What is your marital status? 1,2,3 #children No labels Including children under 18 living with you, what is your family size? 1.2.3.4 Please check the letter that includes the ZIP code in which you live (designated by letter by combining ZIPs using the last two digits). Which of the following categories best describes your before- tax household income? 1,2,3,4,5,6,7 A (01 & 02), B (03, 04, & 05). C (07, 08, & 09), D (10, 11 & 12) Under $15,000; $15,000 to $24,999, $25,000 to $49,999; $50,000 to $74,999; $75,000 to $99,999; $100,000 to $149,999, $150,000 and above What is your gender? 1.2 Male, Female Part 1: (3 points) Answer the following questions using the code book Which analysis should be used to find the answer to the following questions (you don't need to exactly answer the questions. You only need to identify which analysis should be used to find answers for each of the question). 1) Is there any difference in likelihood of patronizing L'Experience. Eclicite. Restaurant between male versus female customers? 2) Will household income and gender predict likelihood of patronizing L'Experience. Eclicite Restaurant? 3) Is there any difference in actual dollar spent in restaurants among different household income level? Part 2: (2 points) For the following two variables, please indicate how many dummy variables are needed, and create the dummy variables for both of the variables. ousehold income? Which of the following categories best describes your before- What is your highest level of education? Section III Case Analysis (9 points) Cory Rogers of CMG Research was working with Jeff Dean, who believed that there was an opportunity to build an upscale restaurant, possibly to be called L'Experience. Elicit (for "Delightful Experience") somewhere in the metropolitan area. Cory's team had designed an online questionnaire and gathered a representative sample of 400 potential customers. The code book for the dataset is shown as follows. Question Codes Labels Do you eat at an upscale restaurant at least once every two weeks? 12 Yes, No (If No, terminate the survey) No labels How many total dollars do you spend per month in restaurants (for your meals only) Actual dollars How likely would it be for you to patronize this proposed new upscale restaurant? 1.2.3.4.5 Very unlikely. Very likely No labels What would you expect an average evening meal entre item alone to be priced in the proposed new restaurant? (If not "very unlikely" in previous question) Actual dollars 1,2 Yes. No Would you describe yourself as one who listens to the radio? (If yes) To which type of radio programming do you most often listen? 1.2.3.4.5 Country, Easy listening, Rock, Talk/ news, No preference 1.2 Yes. No Would you describe yourself as a viewer of TV local news? (If yes) Which newscast do you watch most frequently? Do you read the newspaper? 1,2,3,4 7:00 am, Noon 6:00 pm, 10:00 p 1,2 Yes, No 1.2.3.4.5 (If yes) Which section of the local newspaper would you say you read most frequently! Editorial, Business, Local, Classifieds, Life-Health-Entertainment Do you subscribe to City Magazine? 1.2 Yes, No 0.1.2.3.4 How often have you used online reviews to choose products and services? Never. 1-2 times, 3-4 times, 5-7 times, more than 7 times per month In this proposed new restaurant how much would you prefer... 1,2,3,4,5 Waterfront view Very strongly not prefer, Somewhat not prefer, Neither prefer nor not prefer, Somewhat prefer, Very strongly prefer Drive less than 30 minutes *Formal waitstaff wearing tuxedos .Unasual desserts *Large variety of entres Unusual entres Simple decor Elegant decor String quartet Jazz combo Year you were born Actual year No labels. What is your highest level of education? 1,2,3,4,5,6,7,8 Less than high school, Some high school, High school graduate, Some college. Associate degree, Bachelor's degree. Master's degree, Doctorate degree Single, Married, Other What is your marital status? 1,2,3 #children No labels Including children under 18 living with you, what is your family size? 1.2.3.4 Please check the letter that includes the ZIP code in which you live (designated by letter by combining ZIPs using the last two digits). Which of the following categories best describes your before- tax household income? 1,2,3,4,5,6,7 A (01 & 02), B (03, 04, & 05). C (07, 08, & 09), D (10, 11 & 12) Under $15,000; $15,000 to $24,999, $25,000 to $49,999; $50,000 to $74,999; $75,000 to $99,999; $100,000 to $149,999, $150,000 and above What is your gender? 1.2 Male, Female Part 1: (3 points) Answer the following questions using the code book Which analysis should be used to find the answer to the following questions (you don't need to exactly answer the questions. You only need to identify which analysis should be used to find answers for each of the question). 1) Is there any difference in likelihood of patronizing L'Experience. Eclicite. Restaurant between male versus female customers? 2) Will household income and gender predict likelihood of patronizing L'Experience. Eclicite Restaurant? 3) Is there any difference in actual dollar spent in restaurants among different household income level? Part 2: (2 points) For the following two variables, please indicate how many dummy variables are needed, and create the dummy variables for both of the variables. ousehold income? Which of the following categories best describes your before- What is your highest level of education
