This is the first of a 2-part summative assessment. Complete part 1 this week and turn it in with part 2, which is due next week. As a small business entrepreneur, you are required to understand and implement marketing strategies to build your brand and create an overall strategy for your company. The goal of this summative assessment is to define your primary buyer and evaluate the various aspects involved in creating market reach. Think of a primary customer group for a product or service you may want to sell. Answer the following in 350 to 525 words: Describe the primary buyer, including things like age, gender, education, occupation, family status, values, affiliations, worries, hopes, and buying behavior. Recommend a public relations strategy that might reach this primary customer. Recommend a traditional advertising strategy might reach this primary customer. Recommend a social media strategy that might reach this primary customer. Create a Warm List of at least 5 specific people or businesses tha