This is the first part of the portfolio project that you will complete over the course of the semester. By the time you have finished, you will have essentially written a Marketing Plan for a consumer product in Canada. You will need to choose a consumer product from the Canadian marketplace list, discuss your choice with your instructor to get approval (DUE Week 5b start of class via e-dropbox). Specifically: 1. Through research, identify the key internal data sources for your product. Consider sources such as profitability, sales and market share performance/growth, customer loyalty and satisfaction, brand reputation, brand quality etc. Research and analyze at least 4 internal factors. Cite your sources. (5 marks) Internal Factor trend Positive Negative 2 3 Cite sources Through research, identify the trends and changes that are occurring in the external environment that impact your chosen product's marketing plan. Specifically, consider trends and changes in the areas of Technology, Regulatory, Economic, Environmental, Demographics, and Socio- Cultural happenings in the Canadian marketplace. Research and analyze at least 3 factors. Explain for each of the factors you have selected the positive or negative implications the external environmental factor could have on your chosen product's marketing plan. Ensure that you explain why? Cite voul (10 marks)