This is the next step in developing the overall marketing plan. Now you will need to add to your situation analysis

For this assignment you will assess your brands competitive standing as it relates to:

Media Spending, Media Mix and SOV

Brand Funnel Metrics

Source of Sales and Loyalty

For this assignment your groups are being asked to provide:

1.Media spending insights? What is your

2.Strengths and weaknesses of your purchase funnel?

3.Customer loyalty strength? Where is your client sourcing customers?

4.What do you see as some of the key competitive issues?

5.Based on this analysis, and this new information, add to your SWOT analysis for your client/brand

6.Identify implications/key considerations for your marketing plan

You have been provided with an excel file covering the data you are to use