This is the tenth Business Research Analyst Capstone Project installment as outlined in Module 0 located in the Learning Modules section.

You will complete this discussion based on the role of each participant in the distribution channel and the elements of the promotional mix utilized by an organization.

After completing a project on Procter & Gambles (P & G) marketing strategy, your boss asked you to explore their distribution and promotion focus. She would like to obtain ideas for how your Capstone employer could become more like P & G in these areas. In order to provide your boss with insight into this topic, you will respond to the following questions:

1. Review the P & G Company Strategy section of their website. Based this review, your knowledge of P & G from the M8 Capstone Assignment: Marketing Strategy Focus, and the content in this module, characterize the role of each participant in the P & G distribution channel by addressing each of the following:
2. Agents: what would be the responsibilities of a P & G agent?
3. Brokers: what type of buyer would a broker bring into contact with P & G?
4. Industrial Distributors: what would be the nature of their involvement with P & G?
5. Wholesalers: what would be the relationship between P & G and a wholesaler? What would be the relationship between an organization such as Schoolcraft College and the wholesaler?
6. Retailers: give an example of two retailers that would sell P & G products.
7. Select a product from the Brands section of P & Gs website and discuss the elements of their promotional mix by addressing the following:
8. Traditional Advertising: describe an example of paid promotion through a traditional media channel for your selected product.
9. Personal Selling: describe how a face-to-face presentation to a prospective buyer could be utilized for your selected product.
10. Sales Promotion: describe an example of an activity that P & G could utilize to stimulate consumer buying for your selected product.
11. Public Relations: review the News Releases and Community Impact sections of P & Gs website and describe their efforts to win goodwill or prestige for the company, which could ultimately benefit the sale of your selected product.
12. Social Media: describe P & Gs use of social media including Twitter and Facebook, as well as the Blog section of their website, to generate "buzz" about your selected product and the company.
13. E-Commerce: return to the Brands section, enter the separate website for your selected product, and describe how P & G uses this site to generate sales.