This is the weekly lesson Choose one 1 point This is the weekly lesson. It contains what you should research, watch, and read for the week. You may go in and out of this activity as many times as you like (your answers will be saved) up until the due date. Make sure to submit before the activity closes. Review question Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. True False