This is to response to the 2 assignments from other students with your point of view, with 150 word each.

 - do not Responses such as, "I agree with…", "I like this post", or "Great job!".

1.)

This week we are discussing the tricomponent attitude model in relation to a trip to Disneyland. 

There are three levels to the tricomponent attitude model including, cognitive, affective, and conative attitude. Cognitive attitude refers to the opinion and perception of a topic. This includes past experiences of things that the person knows or has heard about the topic. In this case, Disneyland can have both positive and negative cognitive responses. For example, through advertisements, Disneyland may seem like an amazing opportunity to make memories with their family. This is a positive response in cognitive attitude. In the inverse, a cognitive attitude may be negative, such as the rides making the individual throw up in a past experience. 

The individual will have associated the cognitive attitude with a specific emotion. In the affective attitude component, the previously generated emotion will determine if the consumer will follow through with the trip to Disney or make other arrangements for the vacation. This is very important for marketing engineers. Understanding people's emotions associated with the product or in this case, Disneyland, can help to create marketing techniques that will alter people's vision of the theme park. If the consumer had visited Disneyland and was not as much of a fan of the roller coasters, then the marketing team should be tasked with creating advertisements directed at the other things to do within Disneyland. This could possibly sway someone who would not want to go back, into trying other aspects of Disney. 

Conative attitude is the "buying attitude" based on likelihood or tendency. This is whether or not the person will buy the product, or tickets to Disneyland. If the attitude is positive, then the consumer will be more likely to make the purchase. For example, if the family making the trip to Disneyland heard good reviews from peers and relatives, then there would be more predisposition for the family to purchase tickets for the trip. If the family were to hear that the other experiences were negative, there would be a chance that they would withdraw from the plans. 

2.)

The tricomponent attitude model is a psychological framework used to explain and analyze attitudes. It suggests that attitudes are composed of three components: cognitive, affective, and behavioral. The tricomponent attitude model is a psychological theory developed to understand the structure and formation of attitudes. It was proposed by psychologists Rosenberg and Hovland in the 1960s. 

The cognitive component of attitude pertains to an individual's beliefs and thoughts concerning the object or experience under consideration. In the context of Disney World, it is about their understanding and opinions about the theme park. For instance, they may acknowledge Disney World as a renowned and long-established amusement park, celebrated for its rides, iconic characters, and enchanting moments. Moreover, they might have knowledge about the attractions, parades, shows, and Disney World's overall reputation as a family-friendly vacation spot. 

The  component of attitude concerns the emotions and feelings linked to the attitude object. In the case of Disney World, individuals' affective component could encompass positivity, negativity, or neutrality. Positive emotions may encompass excitement, joy, happiness, and eager anticipation of creating wonderful memories. Conversely, negative emotions might arise due to worries about long lines, crowded spaces, or expenses. The affective component is shaped by the person's emotional encounters and associations with the theme park.

The behavioral component encompasses an individual's intention to participate in specific actions related to the attitude object. In the context of Disney World, it relates to the person's likelihood of visiting the theme park. When a person holds a positive attitude toward Disney World, they are more inclined to engage in behaviors aligned with this positive attitude. This may involve actively planning a trip, purchasing tickets, and making travel arrangements. If their attitude is negative, they might choose to avoid visiting Disney World altogether and opt for alternative vacation destinations instead. 

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