This is your chance to do some real qualitative market research. To complete the following questions, you'll need to reach out to another student in the Marketing Management program and conduct an interview. Assuming that you're still the marketing director of Bull Power Energy Drink, "individual consumer profile" report on your subject individual. Is this someone who might be interested in your product? Some of the areas you might want to ask about are:

1. What reference groups influence their decision-making most in terms of food and beverage purchases?
2. What consumption subcultures do they identify with?
3. What demographic factors are relevant? (Age, language(s) spoken, income level, etc.,).
4. What aspects of their lifestyle are important for you to consider?
5. Are they consumers of competitor products?
6. How do they "feel" about your product or about competitor products? What values does this individual have that might inform how they think about your product?

• Please note that the list of questions above is not exhaustive. Depending on how your interview goes, you might wish to ask different questions than the ones above. For instance, if the person tells you that they absolutely hate energy drinks, or have never had an energy drink they like, then you might want to structure your interview more around figuring out how you could position your product to appeal to them more.