This journal post is based on the case study for Chapter 5 (p. 358) Please answer the following discussion questions: What is the role of digital technology in the current version of the Smalls Sliders approach? What would Joaquin suggest to Smalls executives concerning the use of digital resources to support the customer experience? Is the approach you advocate an example of digital transformation or digital innovation? What do you see as the role of food delivery aggregators? Are they a threat or an asset to a concept like Smalls