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This paper is relating to Global Marketing. A business manager who wishes to do business overseas contracted you as a Global Marketing Consultant to give

This paper is relating to Global Marketing. A business manager who wishes to do business overseas contracted you as a Global Marketing Consultant to give them detailed advice on the following:
The alternative tools or strategies for expanding globally.
To outline the advantages and disadvantages of each strategy
What are some factors you would recommend a company to consider before going global? Please provide refernces.

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