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This part focuses on CSR strategy and requires that you apply theoretical concepts and frameworks covered in Week 4 to the case company by using
This part focuses on CSR strategy and requires that you apply theoretical concepts and frameworks covered in Week 4 to the case company by using evidence provided in Materials Part 3. The question asks that you evaluate the company's CSR strategy to elaborate on its strengths and weaknesses and how it relates to its stakeholders. A possible way to answer is to begin by first identifying the stakeholders. How does the company prioritise conflicting demands and needs of its stakeholders? How does it use its CSR strategy to address those demands and needs? These are important questions which you are expected to deal with in your answer. You need to demonstrate an understanding of the concepts you choose and your ability to apply these concepts to the case company. Long descriptions of theoretical concepts related to stakeholder management and CSR will not attract many marks. In contrast, discussion of stakeholder prioritisation and the meaningfulness of CSR strategy, demonstrating a critical approach to theory you have been studying, will improve your grade
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