Question
This past summer, Victoria opened Victorian Walk and Run, a store that sells quality running/walking shoes and sneakers and sport clothes for serious walkers and
This past summer, Victoria opened Victorian Walk and Run, a store that sells quality running/walking shoes and sneakers and sport clothes for serious walkers and runners.The storeis located inCape May, NJ, thesouthern-mosttown in NJ.Before Victorian Walk and Run opened, walkers and runners had to drive about 2 hours north to Blueberry, NJ, to get quality walking and running products at Donald's Best Running Products.
Victoria has just discovered that the South Jersey representative for the premier athletic shoe company, Hercules, will not allow her shop to sell Hercules shoes because Donald's Best Running Products has the exclusive rights to sell Hercules in Southern Jersey.Donald's best is also trying to snatch up exclusive rights to 2-3 of the other most popular athletic shoe brands.Donald's best will not work collaboratively with Victoria.
A.Think about the topics we discussed during our ethics class --businessimage, profit maximization, boycotts of businesses.Should Victoria complain about Donald's Best on her social media?Should she try to get exclusive rights to Hercules shoes for the next selling season?Or is there another approach she should take (this question is a thinking question, business ideas/marketing - hint think positive approaches over negative approaches).
B.How can Victoria get her employees to really read her Code of Conduct?
C.Victoria is interested in manufacturing a "French" sneaker she will call, "VOLANT" in her stores.She can manufacture them in Guadeloupe, a French overseas region in the Caribbean.When Victoria visits the Guadeloupe Government's Business Office, she is told by a clerk(wink wink)that she will have to make a cash payment of $100 to her,in orderfor hertospeed up the import license process.Can Victoria legally make this payment?
D.Discuss a realistic Corporate Social Responsibilityprogram for thisverysmall business(she is a sole proprietor)
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