This piece of comprehensive project will focus on the Understanding your industry, setting your Competitive Advantage strategy, developing your Mission statement and setting SMART Objectives.

This piece of comprehensive project will focus on elements of the market plan.

Suppose you chose Keto food or Ketonuts food as a your product business

1. Using NAICS Identify the industry which your product is part of
2. Select a source of competitive advantage that you recommend for your product (i.e. Cost, Product Differentiation, and Niche)?
3. Develop a Business mission statement for your product and provide a breakdown as perthe four essential questions your company's mission statement must answer:What do we do?How do we do it?Whom do we do it for? What value are we bringing?
4. Develop at least three (3) SMART Marketing Objectives.
5. Explain your choices and provide some rationale for your work in items 1 - 4 above.
6. Ensure you have used the course terminology in your responses.

Please do not forget the citation.