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This problem does not require the use of data mining software and focuses on knowledge of concepts and basic calculations. minimum support of 20% of

image text in transcribed This problem does not require the use of data mining software and focuses on knowledge of concepts and basic calculations. minimum support of 20% of transactions and a minimum confidence of 50%, the table below shows the top 10 rules with respect to lift ratio. (a) Explain why the top rule "If customer buys a Bottura cooking book, then they buy a cooking book," is not helpful even though it has the largest lift and 100% confidence. confidence 0.204 lift ratio =0.56 n5=1.10

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