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This project is a culmination of the various topics that we will have learned about in this class. You will working on (PayPal) the publicly-traded

This project is a culmination of the various topics that we will have learned about in this class. You will working on (PayPal) the publicly-traded company, write 3-5 paper. Please organize your paper into these sections and answer the following questions:

-Introduction: description of this company? What is their mission statement?

-Economic climate: Describe whether or not the recent economic climate has had an impact on this company. Give examples.

-Ethics: Provide an example of either an ethical or unethical decision that this company has made. Why do you consider it ethical/unethical? Why do you think the company made this decision?

-Financials: Include a recent Income Statement or Balance Sheet from this company (this can be in the form of a web link). What is the company's current stock price? (Provide the date of the closing price you provided.) How has the stock price changed over the past six months?

-Marketing: describe this company's marketing mix. what is their product/ service? what is their promotion strategy? How do they approach distribution? What is their pricing strategy? Do they have a presence on social media, and if so in what ways are they using that to achieve business goals? Are they present on an international business scale?

-Management: who are the current leaders of the company?(e.g. CEO, president,etc.) Discuss and explain a leadership style you think they may exhibit.

-Summary: what do you think the future holds for this company? Do you have any suggestions or recommendations for the company.

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