This project will be in the form of an $4$ page paper & PowerPoint Presentation. The company or business you choose or start must be based out of Northern New Mexico and must sell products or services that are made or based in Northern New Mexico but everything must be sold and marketed online so you can sell your products or services worldwide. Components of the Project:

Business Summary

Marketing Plan:

Marketing Analysis and Trends

Competition

Marketing Strategy

Advertising, Promotion and Public Relation Strategies

$3.$ Presentation

Project Details

$3)$ Description of the Business

When describing your business, generally you should explain: your mission and what strategies you will employ to achieve it$.$ Legalities $-$ business form: proprietorship, partnership, and corporation. The licenses or permits you will need, Business type: Why your business will be profitable. What are the growth opportunities? When your business will be open $($days$,$ hours$)?$ Emphasize any special features that you feel will appeal to customers and explain how and why these features are appealing. Also, discuss any strategic relationships you may have with vendors.

$4)$ Marketing Plan:

Market Analysis

This section will describe the target market and industry in a fair amount of detail, and give the reader a sense for the potential opportunity. You should also. Define your target market$($s$),$ your customer base, market share

Target Market

Describe what general market you wish to pursue. Divide the market into specific groups based on geography, demographics $$ age, sex, occupation, income etc, psychographic $$ lifestyle, dining habits etc.

Market Trends and Research

Discuss any trends and how they benefit your plan $$ provide data on research you have done on the market $$ primary and or secondary data

Competition

Discuss your competition in relation to: five nearest direct competitors, your indirect competitors? How are their businesses: steady? Increasing decreasing, what are their strengths and weaknesses?

How does their product or service differ from yours?

Marketing Strategy Overview

Provide a general description of your marketing strategy. The market segment, distribution channels, and share of the market you expect to capture

Marketing Strategy $($Action Plan$)-$ Advertising, Promotion and Public Relations

How you advertise and promote your business may make or break your business. Your action plan should include long and short$-$term equity programs, a general objective, a specific objective, and the specific strategy you will use to attain your goals. Your marketing strategy must include one of each $$ advertising, promotion, and public relations. Your plan should include for example if it is a newspaper ad: the name of the newspaper, position on the page, how large the ad will be$,$ how many times it will run and who the target market is$.$

Instructions: The business summary and marketing plan section must be at least $4$ pages. You will also do a PowerPoint Presentation. The number of pages does not include the cover and reference pages. If you have any questions please let me know.