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This question asks you to consider issues relating to the public good nature of league-wide advertising campaigns when the values of those ads differ across
This question asks you to consider issues relating to the public good nature of league-wide advertising campaigns when the values of those ads differ across franchises. The table below shows the value (willingness to pay ; marginal private benefit) each league-wide ad has to four different franchises. Assume as we've done in lecture that these ads are a public good, in that each franchise can realize its value of any given ad without inhibiting the value to any other franchise
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