This question builds on and completes your Market Entry Plan that you commenced during the semester. Please include a brief summary of Parts A and B of your Market Entry Plan assignment submissions. This should be included as an appendix and will be excluded from your exam word count.

Finalise your Market Entry Plan by addressing a) and completing b) for reflection.

PartA

An American agricultural machinery manufacturer wants to enter India, South Africa or China and has a market entry plan for it. The company selected for this article is John Deere, headquartered in Moline, Illinois, USA. The company mainly produces heavy machinery agricultural machinery, giant agricultural equipment, forestry machinery, diesel fuel for engines, transmission equipment and lawn care equipment. This article will analyze the internal and external environment of a company using SWOT tools. This article analyzes in detail the company's product design, product quality, market experience, market share in developed markets, and a detailed analysis from the company's financial perspective. The company's weaknesses are also highlighted. Including high labor costs, saturated U.S. market, and deficiencies targeting companies. Finally, a detailed assessment was conducted for the three countries it entered, China, India, and South Africa, and the company also prepared adjustments for entering the target market. Finally, it is concluded that China and India will be the countries with the strongest long-term sales forecast for the high-efficiency agricultural machinery industry. Because compared with South Africa, China and India not only have large market size and strong market sales growth, but also have relatively low barriers, low competition intensity and strong circulation convenience.

PartB

This paper selects China's domestic high-tech agricultural machinery market from three countries. rather than the other two countries. Because China's agricultural machinery market is the largest market with the highest expected growth rate, compared to the other two countries, China has the largest number of farmers and farmland, and farmers are wealthy. At the same time, the government has formulated a good policy to develop high-efficiency agricultural machinery. At the same time, using PESTEL analysis on the national environment, China's national environment is more stable than the other two countries. In other words, a stable environment in China can provide a better international market to attract overseas business. Finally, this paper uses FDI strategies to enter the Chinese market, especially through joint ventures. And detailed the reasons for entering the Chinese market through the FDI strategy, as well as the criteria for finding partners.

a) How will your country and market entry proposals affect the company's organizational structure, functions and processes, products and resources? Details all aspects of organizational structure, functions and processes, products and resources. b) Reflecting on the Market Entry Plan research and preparation you have completed for your assignment submissions and Part a) above, explain how this process has specifically assisted you to develop an understanding of how a global business runs with examples.