This question has three parts:

1.) You are opening a new coffee shop in downtown Charlottetown. Pick a name and justify your choice.

2.) You are the brand manager at Starbucks. You want to leverage the value of the "Starbucks" brand by introducing an 'extension' to your current product line. What will you introduce to the market, and why? How does this new product relate to and enhance the existing Starbucks brand?

3.) Find three examples of brand extensions that failed (consumers didn't accept the new product or the new produce eroded the value of the flagship brand)?