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This question is related to the prior market opportunity analysis question. The competition in the local restaurant industry among these four segments is fierce. Assume
This question is related to the prior market opportunity analysis question. The competition in the local restaurant industry among these four segments is fierce. Assume the following market share numbers based on competitive research you have collected. Over the next year, based on your competition pursuing these same segments, your restaurant can, at best, capture 8.3% of the Value Seeker customers; capture 11.0% of the Fresh-and-Fit customers, capture 10.1% of the Social customers, and capture 9.2% of the Big Eater customers. When you factor in these projected market share numbers, which segment is the most profitable for you to pursue? You need to type in five parts to this answer. Enter the profitability (in dollars), based on the projected market share for each segment for: + "Value seekers" (mark as Answer A) "Fresh-and-fits' (mark as Answer B) "Socials" (mark as Answer C) "Big Eaters' (mark as Answer D) . Lastly, in your final comment for this answer tell me which segment is the most profitable based on the projected market share for each segment (mark as Answer E). Here is the numerical chart again for you to use as you calculate your answer. Be sure to calculate the correct number of customers based on the given market share numbers above, and then the correct corresponding profitability for each segment: Name of Each Segment Value seekers Big Eaters Fresh- and-fits Socials 12.1 7.4 9.9 6.3 Average meals eaten per year, per customer Avg. Spend per meal (food) $3.99 $7.29 $6.49 $13.26 Avg. Spend per meal (drink) $0.68 $2.69 $1.19 $4.57 % Profit Margin (food) 61% 43% 71% 82% % Profit Margin (drink) 49% 51% 27% 71% Total # of customers in NOT A we would categorize 18.000 18,500 13,000 7,000
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