This question paper only contains ONE (1) section. (50 MARKS) There are FOUR (4) questions in this section. Answer ALL questions in the Answer Booklet. 1. When the coronavirus pandemic shut down businesses across the nation, sisters Angela Muhwezi-Hall and Deborah Gladney decided it was the perfect time to start a new one. It was an idea they had been mulling over for years: a hiring platform, called QuickHire, to help service industry and skilled trade workers obtain jobs. They had witnessed what they called the antiquated hiring process used by small operators and also understood the importance of this type of work. "Covid was definitely the catalyst, when we saw millions of people lose their jobs [and] people had to reskill," said Muhwezi-Hall, 31, who left her job as a student advisor at a university in California to start the business in her hometown of Wichita, Kansas. Using the knowledge that you have acquired in the strategic management course, you are required to provide the company with some direction and control process and to assist the business to achieve its goals in an environment of constraint and competition by explaining the FIVE (5) steps in strategic management process with relevant examples. (10 Marks)2. Sniika is a shoe company founded in Malaysia. "Proud of Local Products" is the slogan used by the shoe brand from Kelantan. Sniika-made shoes (inspired by the word sneakers) are not cheap, and its fans believe the quality of Sniika shoes is able to penetrate the international market. They come with a special edition Slip-On model that takes inspiration from traditional tops and chose corduroy fabric to restore the 'feel' of the 80s. The cross top pattern that is the theme of the shoe, gives a traditional feel that we may have forgotten. Create a mission statement for the company and elaborate on each of the components that was included in the mission statement. (20 Marks)3. By visiting the Sniika website, we can see there are various products available for purchase. Some of these products are done in collaboration with celebrities while other products are done in conjunction with some festivities or celebration in Malaysia. Other types of shoes include the staple classic which is produced as the basic shoe within their selection of products. Explain and elaborate the quadrants of the BCG matrix and using some of the products that Sniika has, give examples on where they might be in the quadrants. (10 Marks)4. After operating for about 2 years, Ahmad is seeking your help on his company Nasi Lemak Ahmad. He explains that the company is not performing well. He offers customers a tasty rendition of the popular Malaysian menu with a slight twist. His nasi lemak is made with the best ingredients, where he sourced for the healthiest option, using organic range products and sustainably sourced produce. However, he cannot compete with the other operators that are selling nasi lemak in the morning market where he usually sells his nasi lemak. Explain with relevant examples of each type of strategy in Porter's generic strategies and which of the strategy is most suitable for his company. (10 Marks) END OF QUESTION PAPER ** *