This question refers to the following case study: Mr Cook, the IT Manager at Match Lighting, has prepared a strategy outlining the investment Match Lighting needs to make in IT over the next five years. The strategy includes annual budgets for hardware purchases, software licensing, a rolling program of desktop upgrades, systems maintenance, and new systems development. Mr. Alvis, the Director of Match Lighting is shocked at the level of the expense required for the strategy. 

Provide examples of two (2) ways in which IT could bring value to Match Lighting.