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This question relates to the camping tent market in Australia. From the following graphs and tables, answer the following questions. The total camping tent market
This question relates to the camping tent market in Australia. From the following graphs and tables, answer the following questions. The total camping tent market in Australia is valued at $500m per annum. This is comprised of 30% industrial market and 70% recreational market. Market Share of Camping Tents 41% Badger 14% Duraflex 18% 38% Steeler 21% 4% Trekker 5% 33% Other 15% Industrial Tents Recreational 11% 0% 10% 40% 50% 20% 30% Market Share Average Retail Price of Tents, Split by Price Component 180 $170 160 22% Company Margi $140 140 8% 120 Retaler Murgin 100 $120 15% Company Margin 1296 Retailer: Margin General & Admin 10% 21% Design Market price (5) 169% Company Murger Retailer Margin 89 11% General & Admin 10% Design Sales & Mitg 69 10% General& Admin 1396 Design 9% Sales & Act 80 60 17% Labow 19% Labour 40 1596 Sales & Marg 12% Labour 15% Materials 32% Materials 20 21% Materials 0 Duraflex Trekker Badger 1) What is the total revenue for Badger tents (including both tent markets)? (1 mark) 2) What is the total dollars of Company Margin earned by Duraflex, Trekker, Badger? (1 22 marks)
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