this reflection paper is about the studies and how are experiment result matches up with my experiences. to give examples of how you could personally put the results of one of the experiments to self-beneficial use. please check my grammar, the words, and my understanding of the whole study

My reflection paper:

According to the article "Less Is Better: When Low-value Options Are Valued More Highly than High-value Options," which is written by Christopher K. Hsee. This week's reflection is all about the concept that less is valued more to others more highly valued item. In this article, he presented multiple studies that state that less is the better happened only with separate evaluation and reflexed itself within evaluated in joint evaluation where the options are presented to compare with each other.

The first study is about less is the better effect. It represents giving two different gifts to two friends a coat ($55) and a scarf ($45); even though the coat is more valuable than the scarf, most people saw that the scarf was a more generous gift than the coat. All this was built upon the reference available at that time. Both of the gifts were made of wool; the difference was the item's value in the store range price. The coat costs $55, and the store carries a variety of wool coats. The worst costs ($50) and the best costs ($500). Whereas the wool scarf cost ($45) and the store carries a variety of wool scarves. The worst costs ($5) and the best costs ($50.) explain how the behavioral decision-making process simulates preferences assembled by and influenced with contextual manipulations as the bordering of a problem concerning either again or a loss. Eventually, giving a ($45) scarf as a gift was perceived to be more generous than one giving a ($55) coat. So, they should give a high-value item from a low-value product category rather than a low-value item from a high-value product category. Interestingly, after reading this study, I remembered my sister's friends who brought each different gift she chose a high-end brand store (Dior). Still, she presents a cardholder cost of around ($500) while the other chooses another less brand (Coach). Still, she gave her a bag cost around ($300). From looking at the situation now, I understand my sister's preference because she felt her second friend was more generous and appreciated her gift. Of course, it is hard to test this theory since people cannot compare one option against another; they can only compare the given option versus whatever reference is available at the time.

The second study has two evaluations, not like the first one, consisting of separate options and joint evaluations. It's about an overfilled ice cream serving with 7 oz of ice cream valued more than an underfilled serving with 8 oz of ice cream, which is in separate evaluations of the options. The actual value of the ice cream amount but with different reference to the cup sizes wasn't valued. It involved the willingness to pay instead of considered a gift generosity. In the separate evaluation versions, the less ice cream (Vendor L') serving was valued significantly more than for, the more ice cream (Vendor H'). In joint evaluation, the effect was reversed: the more ice cream (Vendor H') serving was significantly more valued. The third part of this study was not only the measurements of the cups were not overfilled or underfilled. This one found that the underfilling of Vendor H's serving drove the less-is-better effect and that the overfilling of Vendor L's serving alone would render the same results. Even though it was not necessary to provide any numerical measures, the same result was obtained even if respondents only saw the real-size drawings of the ice cream servings. The example of MBA students evaluating the few imaginary job offers and how they preferred the lower salary with fair situations reminds me of the job offer I had years ago. I was thinking of my professional life, while now I would only consider the more flexible offers and allow me to manage my family life and my professional one as well. So, I believe that this MBA example would have different results if it was done over a diverse range of ages with another point of view over life and priorities.

The last fourth study showed the same as the previous studies, this time they used two sets of dinnerware. Those dinner sets were different in the piece's numbers the first one 40 pieces and only 31 intact pieces, while the other set has consisted of only 24 intact pieces- which are included in the first dinnerware sets-. Again, the lower-value option was esteemed more value than the higher-value alternative in separate evaluation, indicating that less is better. This helped corroborate the previous studies to support the main point that the preferences extracted in the joint evaluation would vary from the separate evaluation's preferences. The joint evaluated based on the objectivity of the items or options where the separated one was more predictive of consumers' definitive knowledge, which would be less objectivity where the lower item is better than the higher value item.

The idea of how people valued those different ideas ironically would be more transparent in the sales and marketing business. You present an idea or item believing that this item would be considered more valuable to the customer where the truth is not. Consumers are predicted and value things differently. I used to own a gift store years ago, and I believe this is %100 true because of many situations where I bring products thinking it would be a great hit and everyone would like it. Instead, it would go as fast as I hoped, and I ended up offering a lower price for them, and sometimes I would distribute them as gifts with the merchandise. However, there were items where I didn't believe in their value, but I brought a few numbers of them, like 200-400 items. They were a huge hit and went viral in a few weeks. I failed to see that in advance; I saw all those items in one place made the comparison between all items more like a joint evaluation where I valued the things differently than those consumers who viewed them in a separate evaluation.

With all this knowledge I had throughout this course, I believe I would make more good choices and run my store differently. It was a successful business at that time, but I think it would be a more thriving business. Applying those studies and their results in evaluating different items and re-considered all the choices are unique techniques. As for my personal life, it always helped me view options to another item in this way, I ended up making my decision quickly if I found what I could compare it to, or it came with an apparent reference.